Why is the shelf life of True's products lower than other brands?Updated 19 days ago

Shelf Life & Inventory Standards

At True Protein, we prioritise 'Natural First.' By excluding artificial colours, synthetic flavours, and harsh chemical preservatives, we ensure our products are cleaner and easier on the digestive system.

Because we don't use artificial stabilisers, our products have a shorter shelf life than highly processed alternatives, a trade-off we make to guarantee peak nutritional value and freshness.

The 6-Month Guarantee

To give our wholesale partners peace of mind and ample time for retail turnover, we adhere to a strict shipping standard:

• Minimum Shelf Life: We do not ship stock to wholesale partners that is within 6 months of its expiry date.

• The Exception: This excludes our All Natural Protein Shakes, which have unique shelf-life requirements due to their liquid formulation.

Why Freshness is a Premium Benefit

• Peak Nutrition: Ingredients are most bioavailable and effective when fresh. This ensures your customers get the full nutritional profile without degraded vitamins.

• Digestive Comfort: Fresh, natural ingredients reduce the bloating and discomfort often caused by the synthetic preservatives found in long-life alternatives.

• Total Transparency: Cleaner ingredient lists mean "nowhere to hide." We provide clear, evidence based answers for every batch we produce.