Why is there a price change?Updated 16 days ago
At True Protein, our commitment to you has always been built on transparency, quality, and a genuine partnership. We believe in delivering premium nutrition without compromise—using the cleanest ingredients and sourcing the highest quality raw materials available.
To maintain this standard of quality and ensure the long-term sustainability of the products your customers rely on, we are implementing a pricing adjustment on select Protein and Snack lines, effective Tuesday 16th June.
Over the past several years, global demand for premium sports nutrition and functional health foods has surged. Consequently, the cost of premium raw materials, particularly our sustainably sourced New Zealand whey, has risen substantially, with some raw protein input costs increasing by more than 50%.
We have absorbed these rising costs for as long as possible to shield our partners. However, to ensure we never have to compromise on the clean, premium formulations that define the True Protein brand, we must now make a considered adjustment.
We understand that price changes impact your business planning and we have outlined the context behind this decision, how we are working to protect your margins, and how you can prepare.
How We Can Support You
We are here to help you navigate this transition smoothly. If you need assistance with:
Inventory Planning: Helping you calculate stock requirements to maximise the pre-increase window.
Customer Communication: Providing clear, benefit-driven talking points about our clean ingredients and premium sourcing for your staff.
Product Range: Discussing range optimisation to suit your specific demographic (Gym, Pharmacy, or Health Store).
Please reach out directly to your dedicated Account Manager or contact our support team. We appreciate your understanding and value your continued partnership as we work together to support the health and wellness of our community.
- The True Team